Today’s artist has to master their craft, think like an entrepreneur, and market their work. It sounds like a lot—because it is. But staying true to the vocational call of being an artist does not have to mean going without pay. This 6-hour online workshop split between two Saturday sessions is taught by experienced and knowledgeable leaders and is designed to give artists the tools and resources needed to excel in their work, build a business, and fulfill their calling as a creative.
Together we will explore: business models, entrepreneurship, finding gaps in the market, what it looks like to understand who you are as an artist, developing the audience you want, and the brand you need.
Ticket includes access to 6 hours of content, interactive resources, and group networking.
THE ART OF BUSINESS WORKSHOP OVERVIEW
Thinking like an Entrepreneur
Are artists entrepreneurs? This session focuses on understanding business models, entrepreneurship, and finding gaps in the market.
Creative Voice - Storytelling for Artists
Finding a gap in the market requires artists to understand both the field they fit into and what makes their creative voice unique. The way artists craft the stories of their work connects them to their audience.
Making Money - Finances
The most common question perplexing artists of all disciplines, "How much should I price this for?" doesn't need to be a stab in the dark. Understanding taxes, budgeting, and funding sources are the bedrock of going from starving to thriving.
Getting the Word Out - Branding & Marketing
From websites to business cards, this session will consider what it looks like to have a cohesive branding and marketing strategy and how can that be used to actively connect with your audience.
DETAILS
Dates: Saturday, February 20 & 27, 2021
Time: 9:00 am – 12:00 pm
Location: Online
Price: $25
If you are experiencing financial difficulty, scholarships are available. Please click here to apply for a scholarship.
Workshop Speakers
Jim Hart holds a BFA from Southern Methodist University and MFA from Yale School of Drama. He has served as an actor, director, writer, and producer and performed in major theatres throughout the U.S., including Yale Repertory Theatre, Williamstown Theatre Festival, Utah Shakespearean Festival and others. Hart now directs the Arts Entrepreneurship program at Southern Methodist University. He advises university programs forming arts entrepreneurship initiatives and has published several book chapters for Theatre Communications Group, Edward Elgar Publishing, and USASBE, as well as multiple peer-reviewed articles. Hart has won six major awards in the past four years, including the Special Recognition in Entrepreneurship Education Innovation (USASBE), the Provost’s Teaching Award (SMU) and now the Sharon T. Alpi Award for Innovative Arts Entrepreneurship Pedagogy, to name a few.
Rachel Stas is a CPA with over ten years of experience in accounting and tax services. Now based out of Ft. Worth, Texas, Rachel works with individuals and small businesses providing tax preparation, bookkeeping, and consulting services. She has a strong client base in Ft. Worth and Dallas, as well as clients across the country ranging from struggling artists to respected restaurants and bars. Her goal is to minimize her client’s stress when it comes to bookkeeping and taxes, so that they can focus on what they love rather than paperwork!
Anthony D’Ambrosio is a storyteller and marketing specialist who has spent the last five years studying how communities and movements come together around shared purpose. Through his company Sherwood Fellows, he has participated in relaunching the brands of over a hundred organizations. His team also built Catholic Creatives, the definitive community for Catholic entrepreneurs, artists, designers, and filmmakers. His interests span from philosophy to the mythology and rituals of tribal peoples. He ran an underground fight club in his seminary, and among his favorite things are simmering a pot of homemade Italian red sauce, keeping houseplants alive, and writing poetry.